After spending a number of years in the field of communications and design, Sarah felt she needed a fresh vocation. After a period of discernment with a professional career coach, she realized that she really wanted to help people overcome their anxieties and other obstacles to preparing for the natural disaster to which the Bay Area is most susceptible: earthquakes.
Yes, the price of living in the glorious Bay Area is its potential for earthquakes. The ground beneath us is quite literally moving ALL the time, although we rarely notice it. And in the Bay Area, particularly on the Hayward Fault, we are years overdue for a very big quake. And with the severe shaking there are a number of attendant risks: liquefaction, flooding, tsunamis and fires.
While studying the disaster preparedness sector, Sarah realized that while lists and retailers abound for determined, self-driven folks, there were few to no services in existence that actually help people wade through it all and get their preparations done.
She decided to step into the gap and founded Quake Readiness LLC — and the rest, as they say, is history.