After spending a number of years in the field of communications and design, Sarah felt she needed a fresh vocation. After a period of discernment with a professional career coach, she realized she felt a calling to help others prepare for earthquakes.
The price of living in the glorious Bay Area is its potential for earthquakes. We live at the confluence of two tectonic plates, and the ground beneath us is moving all the time, although we rarely notice it. In the Bay Area, particularly on the Hayward Fault, we are years overdue for a very big quake. In addition to severe shaking, a number of attendant risks also exist, depending on where you live: fires, landslides, liquefaction, flooding and tsunamis.
While there is an abundance of online advice, emergency lists and “prep” retailers appealing to determined, self-driven folks, there are very few service providers that offer on-site visits and written recommendations to help people prioritize tasks and get it done. This seemed like a niche waiting to be filled.
Thus Quake Readiness LLC was launched.